The male gaze theory is the theory that women are objectified in the media through the eyes of women.
The Male Gaze theory, in a nutshell, is where women in the media are viewed from the eyes of a heterosexual man, and that these women are represented as passive objects of male desires as Laura Mulvey would say.
In the Score advert they create desire for the product through the use the females to create the idea that if a man uses the hair cream they will get girls, showing how women are being objectified.
1) The male gaze theory is the theory that women are objectified in the media through the eyes of women.
2) It could leave women viewers with the idea that they are lesser than men and are objects for them.
3) For male viewers it could make it so that they treat women as objects for their enjoyment and pleasure.
4) We believe this because women are still use as objects in films.
5) This can reinforce a patriarchal society, however, with this theory we can break this society down step by step in films and TV series.
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